For new and existing podcast hosts

Stop being the host people forget. Become the one they stay for.

You don't have a downloads problem. You have an interviewing problem. How you look, how you sound, how you ask: it's a craft, the same one networks pay producers six figures to teach their anchors. It can be taught. Here it is.

Get the launch price →Instant access · 30-day guarantee Why most shows plateau
[ Hero image: confident host at a podcast desk with mic and headphones, warm light, magazine-editorial style ]
13 yrs
Producing at ABC, NBC & FOX
112
Interviews in 24 hrs · Guinness record
1,000s
Segments produced & coached
Since '07
Training broadcasters & executives

Episode 40. Still stuck at the same downloads.

The gear is fine. The edit is fine. The artwork is great. And yet:

None of this is a talent problem either. It's the one part of podcasting nobody teaches, because the people who know it are inside network control rooms.

The shift

Interviewing is the 20% that produces 80% of the result.

Every "podcast course" spends its time on gear, hosting, and RSS feeds. Meanwhile the thing that actually decides whether your show grows — what happens between you and the guest when the light is on — gets a shrug and "just have good conversations." That's the gap this course closes.

The plateaued host

  • Asks the same 5 questions every guest expects
  • Lets the guest monologue on autopilot
  • Finds the good moment in the edit, too late
  • Pitches guests with "exposure" and hope
  • Episode ends, guest vanishes forever

The producer-trained host

  • Question architecture that creates moments
  • Steers the next 30 seconds toward the clip
  • 3-5 viral-ready clips per episode, on purpose
  • Pitch frameworks that land bigger guests
  • Guests so happy they promote the show for you
"Make your guest sound smarter than they expected, and they'll promote your episode harder than you ever could."

What you'll walk away knowing how to do

Inside the course

Self-paced video lessons plus a workbook built for the night before a recording: open it, run the brief, press record with a plan.

Module 1Booking Bigger Guests

The pitch frameworks network bookers use. How to land guests two levels above your current size.

Module 2The Producer's Interview Brief

Cut prep in half. The exact template networks use to brief anchors, adapted for podcast length.

Module 3Question Architecture

Why most podcast questions are dead on arrival, and the 4-question structure that creates moments instead of monologues.

Module 4Finding & Framing the Clip

The skill that separates shows that travel from shows that don't: spotting the moment in real time and steering the next 30 seconds toward it.

Module 5Handling Anything

Dead-air, derailment, the guest who won't shut up, the guest who won't open up. The live-TV recovery playbook.

Module 6Monetization Paths

Sponsorships, speaking, inbound clients, paid community. What's working in 2026 and what isn't.

BonusGuest Promo Kit

The post-episode package that makes guests so happy they promote your show without being asked.

[ Image: two people in conversation across a podcast desk, both engaged, warm naturalistic light ]

What past hosts say

"I'd hosted 80 episodes and felt stuck. After Jess's training, my next three episodes each crossed 5,000 downloads. My previous average was 800."

MR
Placeholder Name
Podcast Host

"The Producer's Interview Brief saved me at least 4 hours per episode. I'm running a better show and somehow have my weekends back."

JK
Placeholder Name
B2B Podcast Host

"I booked a guest two tiers above anything I'd landed before by using Jess's pitch template word-for-word."

TP
Placeholder Name
Solo Host

Lock in the launch price

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Launch pricing ends when the timer hits zero.

Launch pricing
$1,997
$997
One-time payment · Lifetime access · Every future update included
🛡️
The 30-Day "Hear the Difference" Guarantee Run one interview through the system. If you can't hear the difference in the recording, email us for a full refund. You keep the workbook.

This is NOT for you if:

  • You're looking for a "how to launch a podcast" tutorial about gear, hosting, RSS feeds. There are 50 free YouTube videos for that. We're focused on the interview itself.
  • You're already a polished broadcast professional. (If you are, the bundle with Guest Advantage is probably the better fit.)
  • You think "just have good conversations" is the strategy. It isn't, and that's why most shows plateau.
Jess Todtfeld
Who's teaching

Jess Todtfeld

Thirteen years as a network television producer at ABC, NBC, and FOX. My job was to find guests, brief anchors, and make sure every segment produced at least one moment worth airing. I did that thousands of times.

I also hold a Guinness World Record for the most radio interviews given in 24 hours, 112 of them, so I've sat on both sides of the mic more than almost anyone alive.

Since 2007, I've trained Fortune 500 executives, bestselling authors, and broadcast professionals on exactly this craft. Host Advantage is that training, built for podcast hosts.

Questions you might be asking

I haven't launched my podcast yet. Is this still for me?

Yes, with a caveat. This course doesn't cover the technical "how to launch" stuff like gear, hosting, RSS. It assumes you have or are about to have a show, and want to interview well from day one. For the technical side there are great free resources.

How is this different from "how to start a podcast" courses?

Most podcast courses spend 80% on production and 20% (if any) on the actual interview. We do the opposite. The interview is the 20% that produces 80% of the result.

How does the course work?

Self-paced video lessons plus a workbook that helps you find what you need fast. You can run Module 2's Interview Brief on your very next recording.

Should I get this or Guest Advantage?

If you mostly host, start here. If you mostly appear as a guest, start with Guest Advantage. If you do both, the A to Z Bundle is the move, and you save $197.

Do you offer 1:1 coaching or team training?

Yes. You'll see a one-time option to add 2 private hours with Jess at a significant discount right after enrolling. For bigger engagements, book a quick chat.

Your next episode can sound different.

The hosts whose shows travel aren't more talented. They've been trained on the one part of the craft that actually moves the needle. Now you can be too.

Enroll at the launch price →

$997 · One-time · 30-day money-back guarantee

$1,997 $997 · launch price
Enroll now